What are we doing wrong?
By and large, the annual
performance review process at most companies is broken. The very idea of having
a meaningful conversation about performance once per year is laughable.
Unfortunately, this mentality persists in many of today’s corporations. Most
people simply don’t know a better way, and despite constant grumbling and
cynicism from the staff about the process, few companies are willing to change.
To change, either keep
performance reviews as they are or eliminate performance reviews. This article
is an attempt to propose a third solution to the problem.
Certainly Adding Objectivity Couldn’t Be Bad
For the companies that do accept
the need to change, they generally end up going the wrong direction. They hear
complaints about the process being unfair in one way or another, and they
attempt to pile on a bunch of objectivity in order to correct the perceived
unfairness.
There are two main problems with
your KRA and Objectivity. The first is that any key performance indicators that
are easy to measure are rarely the things that you really care about. The
second major problem with this approach is that, even conceding that you can
find very specific things on which to measure performance, human judgement still
has to enter the picture in order to make a rating for that key performance
indicator. As soon as human judgement enters the picture, all objectivity is
cast out the window.
I completely understand why it
seems like we should strive for objectivity, but I feel strongly that
objectivity is the wrong approach. In addition to the reasons mentioned above, the
strengths that make one employee good at their job are completely different
than the strengths that make another employee, in the same role, good at their
job. Adding objectivity to your performance reviews is an uphill battle that
you’ll lose every time.
Move Away From KRA and Towards Free-form Feedback
Instead of rating employees on
row after row of key performance indicators, try providing them with meaningful
feedback about behaviors that they exhibit. While results are what the company
wants to see, targeting behaviors that lead to those results is the proper way
to give feedback to an employee, positive or negative. This feedback should
target behavior, should be specific enough for the employee to understand what
was desirable or undesirable about that behavior, and should explain why you
care about that behavior.
On a side note, for feedback to
have the maximum impact, it needs to happen as close to the observed behavior
as possible. What this means is that anything that appears on an employee’s
review should have already been discussed with that employee at some point
during the review period. If the employee is surprised by something on their
performance review, you have some work to do as a manager.
Instead of trying to come up with
specific criteria for each job, strive to provide the employees with positive
and negative feedback based on the mission, vision, and core values of your
company. Here are some examples of what that might look like.
Q. What does the employee do
well?
- When we needed a QTP solution for a customer, you stepped up and volunteered to learn new technologies to make it happen. Always add value.
- When on an extended support call, you overheard the customer mention she was hungry and schedule call after lunch break of an hour. Delight the customer.
- When a customer installed software on their server that broke certain functionalities, you got the team together to come up with a solution. Create and innovate.
Q. What could the employee start
doing that they don’t already do?
- I know you don’t like to sit through customer support calls, but sometimes that support reps really need developer input to solve problems.
Goooooooooaaaaaaaaaaaals
I’m sure we’ve all heard that
goals need to be S.M.A.R.T. (Specific, Measurable, Attainable, and Realistic,
Timely). But do we need goals at all? Personally, I feel that if an employee
clearly understands the expectations of the job, they can be successful. I’m
not going to force anyone to come up with some arbitrary number of personal or
professional growth goals above that. I would certainly prefer that someone
stretch themselves and attempt to exceed those normal duties, but just meeting
expectations is still a successful employee.
However, there’s a big difference
between a successful employee and a “strong” or “outstanding” employee. If I
choose to spend my time at home playing with my kids instead of attending training
or reading books about leadership, I don’t think I should be penalized for
that. I can still come into work and do a good job.
Feedback From Your Peers
One of the most powerful aspects
of a performance review is feedback from peers. There are many ways to collect
and deliver said feedback, but I usually anonymize feedback in order to
encourage candor and honesty. However, this does not mean that anyone can say
anything about another person and be off the hook. If you can’t back up your
feedback with specific behavior, you’re not helping, you’re complaining.
Complaining is not going to go on a review.
Recognize that not everyone is
going to be comfortable providing feedback about their peers. Some people will
only give you positive feedback, some people will provide very vague (and thus
unhelpful) feedback, and some people will give you no feedback at all. Don’t
push too hard, but feel free to train others in the organization about how to
provide feedback, and ensure that you’ll keep the feedback anonymous in order
to garner candor. It might take several review cycles to get everyone
comfortable with providing feedback, but the results are definitely worth it.
We’re All Still Just A Number
Lastly, because at some point we
HAVE to, but not because I like to, we have to rank employees against a known
scale. I’ve played around with a lot of scales, and the one I like the most is
essentially a five point scale that goes something like unsuccessful, variable,
successful, strong, and outstanding. Right in the middle is “successful”, which
is just what it sounds like. You come in everyday, you meet expectations, you
get the job done. There’s absolutely nothing wrong with that, but there’s room
to grow.
Unsuccessful employees simply
aren’t getting the job done, and are usually causing a distraction in the
workplace. It’s quite rare for an employee to receive an unsuccessful rating on
an official review, because unsuccessful employees are generally removed from
the organization long before a formal review is conducted.
Variable employees can be
outstanding at some tasks and unsuccessful at others. Variable employees also
tend to not be with the organization for very long, so seeing a variable rating
on a review is typically pretty rare. Certainly the same employee should never
get a variable rating twice in a row. A variable employee who is not improving
is probably one that should be removed from the organization.
Strong employees tend to perform
at very high levels most of the time. Not only are they performing their job
very well, but they’re pushing themselves towards growth by reaching outside of
their comfort zone.
Finally, outstanding employees
excel at everything they do, and encourage others to do so at every
opportunity. Outstanding employees are typically rare.
So, we’re still just numbers…!!!
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